Dave Kai Piper considers the pros and cons of an online presence for creatives, and talks to Russ Freeman of PurplePort about managing a digital community.
The technical side of photography is not the only thing affected by the rapid movement of the digital age, as where and how we source our models has changed too. Increasingly, we are spending more time online to communicate, network and share our work. Over the years I have been active on many image-based websites, all with the aim to network, source models and grow my business.
Many people are aware of Flickr, 500px, Behance and DeviantArt. Using the internet to showcase and network is a fundamental part of photography, and sites like Model Mayhem and Purestorm have become a vital part of many photographers’ daily routines. Now we have PurplePort, an online platform that allows photographers and models to connect and collaborate. Just as people check their Twitter and Facebook feeds, photographers and models are checking PurplePort messages.
As new social media sites appear, I tend to join them. They are either free or very low cost with the options of upgrading, and you never know where the next big social push is going to be. I enjoyed my free account at PurplePort, but never got into the deeper use of the platform – such as involvement in the forums or community sides of the site. I was basically a light user who dipped in now and then to say ‘Hi’ and contact a model I couldn’t find on Facebook when casting outside of agents.
I am sure that I am not alone when I say I have been somewhat wary of joining online communities, especially photography-related ones. ‘Trolling’ is a nasty buzzword these days, and it only takes a second to see the damage that can occur online. Why do I want my images online where people can comment and mock me? After a while, I deleted my account. I didn’t want to be judged or start judging others.
As a professional photographer, my main concern was the happiness of my clients. I didn’t want to read that someone online thought my photo was wrongly cropped. There is something in the back of my head that just does not sit well in this era of the keyboard warrior and the lack of transparency that online communities breed.
Models and photographers set up accounts in fake names and enjoy as much anonymity as they like, for both good and bad. After all, this is the internet, and you can be anything you want online. I think it would be safe to say that overall, online modelling and photography sites don’t have the friendliest reputation for newbie photographers as a safe haven to mature and grow.
Personally, I have had both good and bad moments dealing with the online communities. My account was just sitting there unloved and my images getting zero attention. It seemed like the forums were full of people moaning and fighting. A community of young girls and photographers is always going to be fraught with problems – the mix of hairspray and egos can quickly create a toxic environment if left unattended and unchecked.
Recently I came back to Purple Port. I decided to take a proper look into the community and invest some time into understanding and trying to see if I was missing anything. The site was growing and growing. It all came to a head when a model asked me for my ‘PP’ account; she was shocked when I said I didn’t have one and she questioned if I was a photographer or not. I simply suggested she look at my website. I still did not get a premium account (which gives you more access to statistics and lets you upload more images).
Over a few days I had someone guide me through the do’s and don’ts of PurplePort: how to get the best out of it and how I could benefit from it. As a result, I quickly came to the conclusion that since my first time on the site, I had been doing it all wrong. The first thing I had to understand is that PurplePort is not a place to make money, unless you are a model. On PurplePort money flows one way: photographer to model. If you’re a photographer looking for work you are in the wrong place, and if you are a photographer looking to feed your ego you’re going to have a hard time on the site. However, PurplePort works where other networking sites fail; when you lower your guard and participate in the forums, you can get much more out of the site.
It seems many of my first conclusions about PurplePort were pre-judgmental views and in some cases wrong. Overall, the community is a vibrant one where you can ask open questions, and get constructive advice – as well as give it.
For the models this is very useful and can be vital in terms of safety, while checks are in place to keep the intended tone and nature of the site. Overall, my view is this: with social networking and particularly on PurplePort, you will get out exactly what you put in.
Over the page, Dave talks to Purpleport’s founder Russ Freeman…