Falling prices mean it might not be too long before medium-format photography is back on the agenda for enthusiasts, but what can we expect from a digital medium-format camera?

Product Overview

Hasselblad H4D-40


Hasselblad H4D-40 review


Price as reviewed:


Studio Portraits Shoot

Professional fashion and portrait photography is one of the few realms where the medium-format camera is still king. Richard Sibley tries out the Hasselblad H4D-40 in a studio environment

One of the main reasons for the continued popularity of medium-format cameras among professional studio photographers is the high resolution of images that are captured. For a professional photographer this is vitally important, as the client may wish to make large prints at a high resolution.

It has been a couple of years since I used a medium-format camera, a Bronica ETRS, in a studio, and one of the first things that struck me about the Hasselblad H4D-40 was its size, especially with the 35-90mm f/4-5.6 lens attached. I was a little concerned about camera shake while handholding the camera. I was also slightly concerned that my arms might not be able to keep holding the camera while shooting for a couple of hours.

My fears were largely unfounded. While the camera is more substantial than a professional DSLR such as a Nikon D3X, it is surprisingly comfortable to handhold.

I needn’t have worried about camera shake, either. By turning off the lights for the studio and selecting a shutter speed of 1/250sec, the dim ambient light wasn’t captured by the sensor, leaving the quick burst of the studio flash lights as the sole source of illumination.

  1. 1. Introduction
  2. 2. Features
  3. 3. Hasselblad H system
  4. 4. Medium-format options
  5. 5. Landscape Shoot
  6. 6. Landscape Shoot Handling
  7. 7. Landscape Shoot Image Quality
  8. 8. Landscape Shoot Conclusion
  9. 9. Studio Portraits Shoot
  10. 10. Studio Portraits Shoot Handling and Lightroom
  11. 11. Studio Portraits Shoot Conclusion
  12. 12. Still Life Shoot
  13. 13. Still Life Shoot Mirror-slap
  14. 14. Still Life Shoot Image transfer
  15. 15. Still Life Shoot Conclusion
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