The Fujifilm X-M1 is Fuji’s third retro-styled compact system camera. It has the same 16.3-million-pixel, APS-C X-Trans CMOS sensor as its older siblings, in the most affordable X-system body yet, but does this mean a compromise has been made on image quality? Read the Fujifilm X-M1 review to find out

Product Overview

Overall rating:

Fujifilm X-M1

LCD viewfinder:
AWB Colour:
Dynamic Range:


Fujifilm X-M1 review


Price as reviewed:


Fujifilm X-M1 review – White balance and colour

Images: The differences between the image styles can be quite subtle and they are all related to their film counterparts. The Velvia setting is my personal favourite

Of all the cameras on the market, the colours produced by Fuji’s X-series cameras are among my favourite. As you would expect from a company with a heritage of good-quality photographic film, colours from its digital models have realistic hues, with in-camera styles named after Fuji’s films: Provia (standard), Velvia (vivid) and Astia (soft), with additional black & white and sepia modes. Sadly, the Pro Neg High and Pro Neg Standard modes that feature on the X-Pro1 and X-E1 are missing from the X-M1, as is the option to apply a red, green or yellow filter effect to black & white images. This is disappointing given that they are software-based effects that could easily have been added, but it is obviously a decision Fuji has made to help distinguish this camera as an entry-level model in the line-up.

As with the rest of the series, I really like the colours produced by the X-M1, particularly in the Velvia (vivid) mode, where colours are rich without looking oversaturated. Astia is also nice, particularly for natural-looking, low-key portraits.

Auto white balance works well and tends not to remove too much of the dominant colour in a scene, which is good when photographing scenes like woodland where AWB might otherwise remove too much green from the image. Another example is under tungsten light, where the system retains the light glow of yellow/amber, as it does when the camera is set to its tungsten setting. Should you wish to remove any colour casts completely, the custom white-balance feature is extremely easy to use. From shooting in AWB, it takes just three button presses and a press of the shutter button to set a new white balance from a neutral subject.

  1. 1. Fujifilm X-M1 at a glance:
  2. 2. Fujifilm X-M1 review - Fujinon XC 16-50mm f/3.5-5.6 OIS lens
  3. 3. Fujifilm X-M1 review - Build and handling
  4. 4. Fujifilm X-M1 review - Metering
  5. 5. Fujifilm X-M1 review - Autofocus
  6. 6. Fujifilm X-M1 review - White balance and colour
  7. 7. Fujifilm X-M1 review - Dynamic range
  8. 8. Fujifilm X-M1 review - Noise, resolution and sensitivity
  9. 9. Fujifilm X-M1 review - LCD, live view and video
  10. 10. Fujifilm X-M1 review - The competition
  11. 11. Fujifilm X-M1 review - Our verdict
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