After making Micro Four Thirds cameras for over a decade, Panasonic has entered the full frame market with a bold statement. Michael Topham got to test the Panasonic Lumix S1R
Panasonic Lumix S1R: At a Glance
- £3,399.99 (body only)
- 47.3MP full-frame CMOS sensor
- Venus Imaging engine
- ISO 100-25,600 (expandable to ISO 50-51,200)
- Dual I.S. image stabilisation system
- 5.76-million-dot OLED EVF
- 4K 60p/50p video recording
- Dual card slot (XQD& SD)
- Weatherproof construction
What a difference a year makes. This time twelve months ago Sony had the full-frame mirrorless market virtually all to themselves and both Nikon and Canon were yet to strike back with their respective Z 7/Z 6 and EOS R cameras. As the full frame mirrorless market started to build serious momentum, rumour had it that Panasonic might also join the party. This initially came as a surprise after showing little interest in taking the full-frame route before and being fully committed to its Micro Four Thirds system for more than a decade. So why the change and why now?
While there still is and will continue to be demand for smaller and lighter cameras, Panasonic clearly feels the need to satisfy more than just the general consumer by offering a full-frame system of its own. By forming the ‘L-Mount’ Alliance’ with Leica and Sigma, Panasonic has set its heart on developing a desirable, professional series for those who haven’t yet found their perfect full frame camera and photographers who are open to the idea of joining a new full frame system. But is Panasonic simply after a share of the full frame market or are they onto something special with their new S-series?