Fujifilm enters the high-end compact camera market with its premium FinePix X10, a model that makes the style and class of the company’s X-series more affordable

Product Overview

Overall rating:

Fujifilm FinePix X10


Fujifilm FinePix X10 review


Price as reviewed:

Fujifilm FinePix X10 at a glance:

  • 12-million-pixel, 2/3in (8.8×6.6mm), EXR CMOS sensor
  • Fujinon 4x (28-112mm equivalent) f/2-2.8 optical zoom lens
  • Optical zoom viewfinder with 85% coverage

There has been a buzz of activity in the premium compact camera market recently, so clearly the demand for these models is high. Until now, cameras such as Canon’s PowerShot G12 and Panasonic’s Lumix DMC-LX5 have proved popular options, but now Fujifilm is in on the action. In fact, on the surface the Fuji FinePix X10 appears to offer the best of both worlds, with its classic retro styling reminiscent of film rangefinders from decades past and a fast f/2 zoom lens.

The X10 is Fuji’s second X-series fashion-savvy camera, and it aims to build on the success of the X100. However, the X10 was not launched to replace or compete with its larger sibling, but to offer a much more affordable option, being roughly half the price of the X100. The main difference between the two is that while the X100’s fixed 35mm (effective) focal length is more limiting and typically associated with photojournalistic use, the X10 offers a zoom lens that should cover the photographer for a wider variety of situations. Also, the X100 uses the larger APS-C-sized sensor, which is roughly 7x larger than the 2/3in sensor of the X10.

The X10 is a camera that is intended to cover a wide variety of uses from its compact body, and tap into the nostalgia and high build quality of cameras past.

  1. 1. Introduction
  2. 2. Features
  3. 3. EXR sensor
  4. 4. Build and handling
  5. 5. White balance and colour
  6. 6. Metering
  7. 7. Noise, Resolution and Sensitivity
  8. 8. Autofocus
  9. 9. LCD, Viewfinder and Video
  10. 10. Dynamic range
  11. 11. Verdict
  12. 12. Competition
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