Fujifilm FinePix X10 review

December 10, 2011

Overall Rating:


Fujifilm FinePix X10



Price as Reviewed:


Fujifilm enters the high-end compact camera market with its premium FinePix X10, a model that makes the style and class of the company’s X-series more affordable

Fujifilm FinePix X10 at a glance:

  • 12-million-pixel, 2/3in (8.8×6.6mm), EXR CMOS sensor
  • Fujinon 4x (28-112mm equivalent) f/2-2.8 optical zoom lens
  • Optical zoom viewfinder with 85% coverage

There has been a buzz of activity in the premium compact camera market recently, so clearly the demand for these models is high. Until now, cameras such as Canon’s PowerShot G12 and Panasonic’s Lumix DMC-LX5 have proved popular options, but now Fujifilm is in on the action. In fact, on the surface the Fuji FinePix X10 appears to offer the best of both worlds, with its classic retro styling reminiscent of film rangefinders from decades past and a fast f/2 zoom lens.

The X10 is Fuji’s second X-series fashion-savvy camera, and it aims to build on the success of the X100. However, the X10 was not launched to replace or compete with its larger sibling, but to offer a much more affordable option, being roughly half the price of the X100. The main difference between the two is that while the X100’s fixed 35mm (effective) focal length is more limiting and typically associated with photojournalistic use, the X10 offers a zoom lens that should cover the photographer for a wider variety of situations. Also, the X100 uses the larger APS-C-sized sensor, which is roughly 7x larger than the 2/3in sensor of the X10.

The X10 is a camera that is intended to cover a wide variety of uses from its compact body, and tap into the nostalgia and high build quality of cameras past.

  • AF Assistance: Multi, evaluative, individually selectable single point from any of 49 points, AF tracking
  • External mic: No
  • Video: Full 1080p HD (30fps) with stereo sound
  • Built-in Flash: Yes, GN 5.5m @ ISO 100
  • White Balance: Auto, 7 presets (including underwater and 3 fluorescent), custom and Kelvin 2,500-10,000K
  • Memory Card: SD, SDHC, SDXC
  • Viewfinder Type: Optical zoom with 85% coverage
  • Output Size: 4000x3000 pixels
  • LCD: 2.8in, 460,000-dot LCD
  • Exposure Modes: Program, aperture priority, shutter priority, manual, EXR auto, custom 1 and 2, advanced and sceneMetering system
  • Sensor: 12-million-effective-pixel, 2/3in, EXR CMOS (8.8x6.6mm)
  • File Format: JPEG, raw (RAF format), JPEG+raw, H.264 MOV video
  • Weight: 350g (including battery and card)
  • Drive Mode: 10fps super-high, 7fps high (full res) and 5fps for raw, 2 or 10sec self-timer
  • Power: NP-50 Rechargeable Li-Ion
  • Shutter Speeds: Up to 30-1/4000sec
  • Colour Space: Adobe RGB, sRGB
  • ISO: 100-3200 (extended to ISO 12,800)
  • Focusing Modes: Single, continuous, manual
  • Dimensions: 117x69.6x56.8mm
  • Metering System: 256-zone multi-pattern sensing system
  • Connectivity / Interface: Mini HDMI, digital/video out
  • Compression: 2-stage JPEG
  • Exposure Comp: ±2EV in 1/3 steps
  • RRP: £529 including LC-X10 leather case

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