Featuring product reviews, news and ‘an open dialogue’, the new Zeiss Lenspire platform is intended to be a place for photographers to connect and discuss their craft and equipment.
Lenspire is split into six broad categories. The first, ‘Phtoographic’ Genres’ will allow users to discuss and explore the various areas of application that photography has.
‘Spotlight’ will be an area to discuss trends in photography and ask questions about news stories and ongoing trends, while ‘Ambassadors’ will be an area to talk with the Zeiss Camera Lenses Ambassadors.
There will also be ‘Gear’ and ‘Know-How’ categories, focused on technical and purchasing advice, while the final ‘Live’ category will be updates from Zeiss HQ.
At the end of the first year, Lenspire will also produce a magazine that will be available to download.
Lenspire has already launched and you can find it here: www.zeiss.com/lenspire.