Lytro has announced that its new consumer light field camera, which will allow users to refocus an image post-capture, is to make its UK debut later this month.
The camera’s light field sensor records the
colour, intensity and direction of every light ray entering the camera and thus
offers users unprecedented ways with which to control their images.
As well as post-capture focusing, the light
field sensor also allows for shifting of perspective in a scene.
Lytro CEO Jason Rosenthal said, ‘With light
field technology there is a huge opportunity for creativity in photography that
hasn’t been possible in the past.’
The camera features just two buttons, power and
shutter, and a touchscreen, with which users can adjust and refocus images
The camera was first announced in 2011,
and at the time was touted by the firm as the ‘most significant shift in
photography since the digital revolution’.
The Lytro camera will be available in 8 and 16GB
models and a variety of colours. Both models will be available from July 22
priced at £399 and £469 respectively. To find out more about the camera visit www.lytro.com.