Wilkinson Cameras makes Jessops store move
January 21, 2013
The move comes as the nine-store, North-West-based, retailer reports booming trade in second-hand camera gear.
Wilkinson has approached administrator, PwC, with a view to buying more than one Jessops store after Britain’s largest high-street camera chain closed all its remaining 187 shops earlier this month.
‘We are interested in operating in more stores,’ confirmed Wilkinson Cameras managing director David Parkinson.
However, Parkinson said Wilkinson’s choice of locations is constrained by high rents payable at some Jessops sites, such as central Manchester.
Parkinson has been told Jessops was paying £170,000 a year at its Manchester branch – too high a figure for Wilkinson to consider, given the profit margin on digital cameras.
The PwC spokesman dealing with Jessops enquiries was not available for comment at the time of writing.
Meanwhile, Wilkinson Cameras has reported ‘huge success’ in its second-hand camera business, which it first trialled last summer.
Parkinson sees trading in used cameras as a ‘contributing factor’ to the future success of high-street camera shops.
He explained that it is a specialist area requiring the expert knowledge of experienced staff, but cautioned that ‘proper presentation’ of the product is key to its appeal.
‘All our used equipment is sold as pre-owned,’ he told AP.
Jessops axed its second-hand service in 2006.
Parkinson puts the recent success of second-hand down to a ‘slow-down’ in digital camera advances.
He said demand for second-hand comes in cycles.
While, say, five years ago cameras would be quickly out of date, technology is today more about ‘evolution’, rather than a ‘revolution’.
‘Dealers backed away from second-hand. It was too much of a gamble… because technology was coming on leaps and bounds.’
These days, he said, consumers, are more willing to buy a previous model DSLR, over the latest version, because the technology inside is not hugely different.
Demand for super-telephoto lenses, for example, has also been brisk.
Wilkinson reports that it receives up to ten requests an hour for its second-hand service, and has a dedicated member of staff to handle enquiries.
On Saturday, it traded in 30 pieces of used kit.
Customers are told they will normally receive an offer for their old kit within 24 hours, based on age, condition, make and model.
Customers can upload details of cameras and lenses to WeBuyAnyCamera.com to ‘turn them into cash.
Wilkinson’s branch in Warrington, Cheshire is co-ordinating operations.
Formed in 1986, Wilkinson Cameras has stores at: Preston, Blackburn, Lancaster, Burnley, Kendal, Southport, Carlisle, Bury and Warrington.
For details visit www.webuyanycamera.com