Three hooded men stole gear worth more than £8,000 in the robbery at the Jessops in Swan Walk, Horsham, West Sussex, last Wednesday (25 June) at around 5pm.
Police said the men ‘threatened to hurt staff who tried to stop them taking cameras off the shelves’.
In a statement, Sussex Police described the first man as black, wearing a black hooded top, white trainers and dark trousers. The second man was described as dark skinned, possible Asian, wearing a dark hooded top, dark trousers and white trainers.
The third man was described as white, wearing a white hooded top, jeans and white trainers.
Sergeant Ben Websdale from Sussex Police said: ‘The men ran through the town centre towards Horsham Park at a time when lots of people would have been on their way home, so there could be plenty of people who saw them escaping.
‘We need to speak to anyone who saw the men or who recognises their descriptions. If you saw or heard any part of the incident, or have any idea where the men could be, please contact us.
‘I would also urge anyone who is offered the chance to buy an expensive camera at a bargain price to get in touch with us.
‘The thieves may try to sell them off cheaply but if we seize one of the cameras from you, you will not get it, or your money, back.’
Anyone who can help is urged to call 101, quoting reference 1175 of 25/6, email firstname.lastname@example.org, or call Crimestoppers, anonymously, on 0800 555 111.
Jessops had yet to respond to a request for comment at the time of writing.