Public ‘demand’ sparks re-launch of Ilford b&w single-use camera
October 31, 2005
Continuing its comeback into the world of b&w photography Ilford has re-introduced its 35mm b&w single-use camera onto the UK market.
The camera, which costs £7.23, is loaded with 27 exposures of Ilford HP5 Plus film – an ISO 400 emulsion claimed to be ideal for action shots, as well as more general photography.
Ilford claims the re-launch is ?in response to much demand? for the product by members of the public.
?The versatility of this single-use camera and the quality of results has made this a very popular product,? said a spokesman. ?The level of enquiries about its return has prompted us to bring it back into the fold.?
The camera boasts a 30mm lens, a shutter speed of 1/100sec and a built-in flash with a claimed range of up to ten feet?.
The pictures can be processed at high-street photo labs or by mail-order using a process-paid envelope
Ilford?s process-paid service costs £11.74 for 27 6x4in prints on Multigrade RC paper in a choice of glossy or pearl finishes. It is also possible to order 7x5in prints.
In a statement Ilford adds: ?At a time when colour images have become standard – pedestrian even – the appeal of subtle toning, mood-enhancing monochrome prints has been rekindled through all areas where imagery plays an important part of communicating a message, a memory, a style.?
The famous b&w brand was brought back to life earlier this year in a management buy-out.
Ilford Photo was formed in February after Ilford Imaging UK had gone into receivership in 2004 with the loss of more than 300 jobs ? a situation blamed at the time by the receiver on the ?considerable pressure? on the monochrome market brought about by the growth of digital imaging.
For details call Ilford Photo on 01565 650000 or visit www.ilfordphoto.com.