Polaroid photographers mark iconic film’s final ‘use by’ date
October 9, 2009
Photographers today mark the final ‘use by’ date of the last batch of Polaroid film with the launch of an exhibition, entitled ‘Expo.09.10.09’.
Famous photographers featured in the Atlas Gallery show in London include David Bailey, Elliott Erwitt, Helmut Newton and Rankin.
Last year Polaroid announced the end of the iconic film which rose to fame after Edwin Land’s invention of ‘one-step photography’ in 1947.
Polaroid: Expo.09.10.09 runs until 28 Nov at Atlas Gallery, London W1U 7NF. Tel: 020 7224 4192. Visit www.atlasgallery.com
Picture credit: Copyright Walker Evans Archive, Metropolitan Museum of Art; Courtesy of Andrea Rosen Gallery/Atlas Gallery