Polaroid goes Gaga for new product line
January 7, 2010
Polaroid has signed American singer Lady Gaga as ‘creative director’ for a new ‘speciality’ line of imaging products.
A Polaroid spokesman said: ‘The partnership brings together one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trend setter, known for her string of smash global hits including Paparazzi, Bad Romance and Poker Face, her fashion forward design aesthetic and her exceptionally close connection with her fans.’
Lady Gaga is due to make an appearance at the CES show in Las Vegas (10.45am local time) to flesh out her plans.
Commenting on the move earlier this week she said: ‘I am so proud to announce my partnership with Polaroid? The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation – blending the iconic history of Polaroid instant film with the digital era?’
She added: ‘I am so excited to extend myself behind the scenes as a designer, and to – as my father puts it – finally have a real job.’
PLR IP Holdings, LLC – which owns the Polaroid brand – said that Lady Gaga has signed a ‘multi-year strategic partnership.’