Polaroid camera maker sues GoPro over design of Hero4 Session

November 4, 2015

The Polaroid Cube (above)

The GoPro Hero4 Session

Chaim Pikarski, executive vice-president of C&A Marketing, confirmed to Amateur Photographer that his firm has filed a complaint for patent infringement with the United States District Court in New Jersey, where C&A Marketing is based.

Pikarski claimed: ‘We believe that GoPro has infringed the patent for the design of the Polaroid Cube…

‘We invested considerable resources in the design and development of a unique product with the Polaroid Cube.

‘The product’s design is much of what makes it distinct.

‘It has rounded edges, a slightly recessed lens and a single button on top – all important design elements, all used as well by GoPro for its Hero4 Session.’

GoPro’s UK public relations representative, Hotwire, had yet to comment at the time of writing.

C&A Marketing manufactures, distributes and markets Polaroid products through a long-term licensing agreement.

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