Polaroid camera maker C&A Marketing has sued action camera giant GoPro, claiming that the GoPro Hero4 Session infringes its design patent for the Polaroid Cube

The Polaroid Cube (above)

The GoPro Hero4 Session

Chaim Pikarski, executive vice-president of C&A Marketing, confirmed to Amateur Photographer that his firm has filed a complaint for patent infringement with the United States District Court in New Jersey, where C&A Marketing is based.

Pikarski claimed: ‘We believe that GoPro has infringed the patent for the design of the Polaroid Cube…

‘We invested considerable resources in the design and development of a unique product with the Polaroid Cube.

‘The product’s design is much of what makes it distinct.

‘It has rounded edges, a slightly recessed lens and a single button on top – all important design elements, all used as well by GoPro for its Hero4 Session.’

GoPro’s UK public relations representative, Hotwire, had yet to comment at the time of writing.

C&A Marketing manufactures, distributes and markets Polaroid products through a long-term licensing agreement.