PMA: Nikon camera gear sales rise 23%

March 5, 2009

There appears to be no sign of a recession at Nikon where UK camera gear sales have soared 23% in the past year.

Imaging products sales revenue rose 23% in the eleven months to the end of February, compared to the same period the year before, said Nikon UK’s general manager Simon Coleman in an interview at PMA.

However, he said a sales surge does not necessarily mean a corresponding increase in profits.

He described sales of the D90 and D700 digital SLRs as ‘outstanding’.

Coleman said it is possible that consumers have snapped up camera gear to beat the recent price rises, or have decided to buy kit because the expected financial return on savings has fallen during the recession.

While he believes strong brand names such as Nikon traditionally ‘do well in a recession’, he is not complacent about the future which he predicts will be ‘challenging’ as the economic downturn continues.

He confirmed that Nikon plans to launch new DSLRs later this year, though he would not be drawn on whether the first model will be a professional-level camera or a lower-end model.

‘There is some good technology in the product line-up for this year,’ he told us.

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Nikon raises price of top camera by £500

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