Thousands of photographers are expected to descend on west London later this month for a trade show which is open to all.
Aimed at professionals and amateurs the show takes place from 16-18 January at the Novotel London West hotel in Hammersmith.
Visitors can avoid the £5 entry fee if they register by 9 January, say organisers.
Big name manufacturers hosting stands at the show are expected to include Canon, Nikon, Sony and Olympus.
The event is organised by the Society of Wedding and Portrait Photographers and the British Professional Photographers Associates.
?If you take photography seriously this non-stop event is a great way to be inspired for the new year,? said a spokesman.
As well as a showcase for the latest camera kit, attractions will include live stages for photographers to take pictures of models and ?props?, plus expert advice on digital capture.
There will also be lectures on subjects ranging from portraiture, weddings and landscapes, to marketing and Photoshop.
To pre-register and for more details visit www.swpp.co.uk/convention