Photography buyers more choosy as credit crunch bites
May 28, 2009
Publications are becoming more choosy when sourcing the images they buy as the economic crisis takes hold, according to one of the biggest picture agencies.
‘In the tough economic climate, picture buyers are demanding a broader selection of both editorial and creative imagery from picture agencies,’ said Jenny Teasdale, marketing manager for Press Association Images.
The news came as the agency moved to strengthen its business by signing a deal to represent the ScanPix Bilhuset, a collection that houses thousands of images by Scandinavian photographers.
Teasdale told Amateur Photographer (AP): ‘Picture buyers are wanting a greater selection of images from their main suppliers.
‘We are increasingly finding that buyers, especially those in book publishing, the public sector, marketing agency and corporate brand sectors want both editorial photography and creative photography.
‘In tough times, picture buyers are being asked to get the best rates from fewer suppliers and so, by offering both types of imagery to these clients, we meet their business demands more closely.’
She added: ‘Press Association Images is more likely to be on a buyer’s preferred supplier list if we can offer a broader range of imagery.’
Meanwhile, Getty Images is confident that it can ride out the recession. Alison Crombie, senior director of public relations for Europe, told AP: ‘We have content across type and price range. With istock and the largest royalty-free offering, we are confident that in these challenging times we are able to provide content that meets all our customers’ visual communications needs.’
Picture credit: Scanpix Bildhuset/Press Association Images