Samsung America has called on photographers to swap their DSLRs for a free $1,000 NX30 compact system camera at an event to be held in Times Square, New York, on 4 June.
The ‘#DitchTheDSLRDay’ is organised by Eventbrite, which, in a post on its website, claims: ‘As all the facets of technology have advanced many have continued to carry around large outdated DSLR cameras without questioning “is there something better?”
‘Some have even abandoned DSLRs collecting dust in favour of an often limited smartphone camera.’
#DitchTheDSLRDay takes place in Times Square from noon-6pm, local time, on 4 June.
Announced in January, the NX30 (pictured), features an APS-C-sized, 20.3-milion-pixel CMOS imaging sensor.
The Wi-Fi and NFC-enabled model incorporates the Samsung NX AF System II – claimed to produce ‘fast and accurate’ AF, alongside a more powerful imaging processor, plus a tiltable (2.36-million-dot) EVF.
In the UK it costs around £900, with an 18-55mm zoom lens.
Samsung’s UK office had yet to respond to a request for comment.
Engadget was among the technology websites to have first reported the move.