‘Photographers can hire equipment for one day or one year, to complete a paid photography assignment, or just have some fun,’ says Lens Lab, which is based in London and Haywards Heath, West Sussex.
Kit available for hire ranges from full-frame cameras to a GoPro action camera or drone.
Photographers can also lend out their gear through the site.
‘The twist is that we embrace the social dynamic of photography and so we also offer events such as meet-ups, photo walks and equipment try-out opportunities.’
Lens Lab is set to run photography walks in Brighton and London.
Managing director Peter Levenspiel said: ‘We love photography and want to position ourselves as the supplier of choice for reliable and friendly equipment hire and enjoyable photography experiences.
‘As such, our website will aim to be a trusted resource for photographers throughout the UK.’
To celebrate its launch, Lens Lab is holding a photo competition, giving away £2,000 of gear.
For details, visit www.lenslab.co.uk/index1.php.