Pentax is to join forces with Samsung to develop ?interchangeable lens? digital SLR cameras – combining Samsung?s digital technology ?expertise? with Pentax?s experience in lenses and SLRs.
Commenting on the move ? which will bring Samsung into the digital SLR market for the first time – Pentax UK?s managing director David Moore said: ?This is a great step forward for Pentax as this agreement gives the company invaluable access to Samsung?s far -reaching expertise in digital technology.? He added: ?This can only serve to help our own engineering teams better understand how to make the most from new technologies in driving forward the SLR market and for Pentax to retain its position as a pioneer in the photographic marketplace.?
In a statement Pentax claimed that the move would enable the companies to ?gain a competitive edge in an ever-challenging SLR marketplace?.
Pentax currently markets four digital SLRs – offering six million pixel resolution – the *ist DL, *ist DS, the *ist D and the *ist DS2 (the latter is not out in the UK).
Samsung has just released a new flagship digital camera, the eight-million-pixel Digimax Pro815 (pictured) whose features include a 15x optical zoom lens, 3.5in LCD screen and a continuous shooting speed of 2.5 frames per second. In addition it has manual exposure and manual focus options.
? For more details keep an out for upcoming issues of AP, in shops every Tuesday