Panasonic has baked a big cake – made to resemble its DMC-G1 camera – to celebrate the first anniversary of the Lumix G Micro System.
The cake – of a chocolate sponge variety – was showcased at a central London location last night, before being rapidly devoured by selected representatives of the UK photographic press.
The camera body, even the strap, was made of soft icing and – before being sliced – had revealed features such as the control dial and Live View button, in fine detail.
However, Panasonic remained tight-lipped over the exact ingredients.
A spokeswoman would only say that the cake was created at a London bakery that had been instructed to pay strict attention to detail, after initial sample pictures of the cake camera were rejected on the grounds of being too basic.
One journalist’s request for a ‘victoria sponge’ version fell on deaf ears.
Neither would Panasonic say whether a firmware upgrade was in the offing.
The Lumix G Micro System birthday party took place at Shoreditch House in east London.