Olympus promises more Four Thirds camera gear
January 26, 2012
Olympus has today officially pledged to launch more ‘four thirds’ DSLR camera gear in a sign that its product strategy may not have been scuppered by the £1.1 billion financial scandal.
The four thirds promise is contained in a statement from Olympus Japan which reads: ?As the originator of the four thirds system and micro four thirds system standards, Olympus Imaging Corp will continue to develop and enhance the product line-up for both standards to meet the diverse needs of our customers.?
In the 26 January statement, Olympus also welcomes recent decisions by the makers of Tamron and Tokina lenses to launch ?products compliant with the micro four thirds system standard?.
Japanese video camera maker Astrodesign has also signed up to the micro four thirds standard according to the statement which adds: ?With the addition of exciting new products from these companies, the micro four thirds lineup will become much more diverse, further increasing the potential of this advanced digital imaging system.?
The news comes just weeks ahead of the CP+ Camera & Photo Imaging Show in Japan, where Olympus is expected to announce a new series of mirrorless system cameras featuring a built-in viewfinder.
The new CSC line-up will run alongside the existing Pen micro four thirds camera range, an official for the firm told a Japanese camera magazine in December.
In the interview, Olympus marketing manager Haruo Ogawa hinted that the new technology ‘should help mirrorless cameras become mainstream, instead of remaining confined to the domain of hobbyists’.