Posts on Olympus social feeds told anyone in the London area to head to Picadilly Circus, where they would be greeted by Santa Claus and several dancing elves.
Participants were then instructed to sit on Santa’s knee and shout ‘OM-D it’s Christmas’, whereupon the first arrival would receive an Olympus OM-D E-M5 Mark II. Two runners-up would instead receive Olympus tough cameras.
Sounds like a classic setup for an April Fools’ prank, however the gag gift did indeed turn out to be genuine, and the curious people who turned up at the chosen location were greeted by Santa and his elves before being presented with the promised cameras.
Watch the video of the event below:
[brightcove videoID=4146780471001 playerID=940176129001 height=400 width=630]
See more about the stunt at the official Olympus UK Facebook page.