The advertising watchdog has banned the ads from appearing again in poster form. Pictured here is the same image as seen today on Diesel’s website
Complaints about a Diesel clothing poster showing a woman taking a photograph of her genitals, and another depicting a women exposing herself to a security camera, have been upheld by the advertising watchdog.
Thirty-three people had complained that the adverts were offensive, unsuitable to be seen by children, and ?condoned or encouraged behaviour that was anti-social?.
The Advertising Standards Authority ruled that the posters must never appear again.
Diesel had denied they were offensive, arguing that the posters ?did not contain any provocative nudity beyond the usual amounts shown in many swimwear, sportswear or lingerie ads?.
One poster showed a woman on a stepladder, lifting her top and exposing her breasts to a security camera (see image below).
Diesel argued that the poster ?tackled society?s ?pre-occupation with 24/7 camera surveillance?.
In the other, a woman is pictured standing outdoors in a bikini. The woman is shown holding open her bikini bottoms with one hand and taking a photo of her genitals with the other. A lion was shown prowling behind her (see picture above).
The posters carried the catch line: ?Smart may have the brains, but stupid has the balls. Be stupid. Diesel.’
The clothing giant had explained that its Be Stupid campaign was a ?rallying call to do things differently from the accepted wisdom and to live a life less ordinary?.
This is the second poster image, shown here as it appears on Diesel’s website