A short video showing the flow of digital data inside a camera has been released by memory card maker Lexar.

Lexar, which admits its branding features heavily in the two-minute movie, said it wanted to depict the ?journey an image takes from the processor to the buffer and finally to the memory card’.

The video also shows the benefits of having a faster memory card and how photographers can speed up the process of moving images from card to computer.

To see the video click HERE