Leica is due to open a pop-up store in Mayfair, London tomorrow morning, to be followed by a permanent shop at the same location next year.
Leica says its ‘Christmas pop-up’, located in the Burlington Arcade, is set to open at 11am and feature a window ‘subtly transformed into a Leica M camera’.
Leica already has a store in Mayfair, situated on Bruton Place, which will remain open as normal.
The additional store will invite visitors to look ‘through the lens’, focusing on the ‘creativity and heritage of the Leica brand’.
Leica Camera Ltd managing director David Bell said: ‘We saw the opportunity to create a unique space for Leica this Christmas, which really starts the beginning of our exciting new store in Burlington Arcade with the energy and creativity known to Leica.’
The pop-up store will be open from Monday-Saturday 10am-6pm; and Sunday 11am-5pm.
It is expected to remain open until late January when a permanent store is scheduled to open on the same site.