Leica is celebrating the 10th anniversary of its digital M rangefinder system and has marked the occasion with special promotions for customers.
The first in the digital M series was Leica’s digital rangefinder, the Leica M8, launched in 2006.
This was followed, in 2009, by the first Leica rangefinder with a full-frame imaging sensor, the Leica M9.
The digital M family now includes a further five models:
• Leica M (Typ 240) – with high-resolution, full-frame CMOS sensor, Live View and full HD video
• Leica M-P (Typ 240) – includes a sapphire glass LCD screen cover, frame selection lever and 2GB buffer memory
• Leica M (Typ 262) – omits Live View and video and concentrates on essential features
• Leica M-D (Typ 262) – the digital rangefinder without a screen
• Leica M Monochrom (Typ 246) – with a unique black and white sensor
‘Just like their analogue counterparts, the compact size, discreet design and quiet operation of the digital M rangefinder cameras make them ideal for reportage photography, allowing the photographer to shoot at the centre of the action,’ Leica said in a statement.
‘In addition, thanks to their intuitive controls and extremely user-friendly handling, photographers can concentrate completely on capturing their image.’
To coincide with the digital M milestone, Leica has launched the following promotions, subject to availability:
Leica Digital M Ten Year Anniversary Trade-In
Customers can trade in any camera (any brand) for a new Leica M (Typ 240), Leica M-P (Typ 240) or Leica M Monochrom (Typ 246) and receive a special £500 bonus in addition to the value of the camera system traded in.
Leica M (Typ 262) Entry Set Offer
Customers can purchase a Leica M (Typ 262) camera body, Leica Summarit-M 50mm f/2.4 lens, Leica SF-40 flash unit and Leica Canvas System Case for £4,625.