Kodak at major photo show despite woes; brand up for grabs (update)
September 4, 2012
The former photo giant, which filed for bankruptcy protection in January, is in the throes of auctioning off 1,100 digital-imaging patents in a bid to raise badly needed cash.
Amid Kodak’s well-documented troubles, the company’s PR machine has invited UK journalists to attend a ‘welcome event’ at photokina – a biennial kit fest that opens in Cologne, Germany, in a fortnight.
‘We have lots of great technology and images on display by some of the leading and up-and-coming photographers across the globe,’ states an email issued by Kodak UK’s PR team.
Asked what visitors can expect to see at the show, a Kodak UK spokeswoman told Amateur Photographer that the company continues to make and sell film and paper, and stressed ‘these businesses are being sold, not discontinued’.
She confirmed: ‘The new owner will have the option to use the Kodak brand.’
In the meantime, Kodak says it will ‘continue to provide the same level of engagement customers have come to expect, and the delivery of products and services will continue without interruption’.
Kodak says it will be showcasing its latest retail kiosks and ’20 years of innovation’ on stand E20 in Hall 4.2.
Visitors to the stand can also create their own photobook, for free, using Create@Home software.
The Kodak spokeswoman added: ‘Customers can continue to count on Kodak for products, services, software updates and support throughout the sale process and transition to new ownership.’