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Frozen in time: Photographer on Birds Eye mission to record eating habits

April 23, 2014


Picture credit: Martin Parr/Magnum Photos

The photographer will be travelling around the country to find suitable subjects as part of the Big Mealtime Audit – a study by frozen food maker Birds Eye.

Parr’s brief is to create a ‘unique snapshot’ of typical, modern eating habits in Britain.

The photographer said: ‘Whether you choose to eat with others or on your own, in an environment that is comfortable to you, each moment can tell a story and unravel a fascinating insight into people’s lives – one of the reasons I wanted to be involved in the Birds Eye project.

‘My aim is to bring this to life and understand how the nation now eats, encouraging others to appreciate our different and wonderful ways of living.’

An exhibition of the resulting images is planned to take place in London in September.

Three members of the public can win a chance to be photographed by Parr by submitting their ‘mealtime moments’ to birdseyeview.birdseye.co.uk.


Picture credit: Martin Parr/Magnum Photos

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