Drone maker DJI bites into slice of camera giant Hasselblad
November 5, 2015
The ‘strategic partnership’ will allow the companies to combine their ‘technical knowledge and inventive spirit’.
At the same time, the tie-up will further establish ‘DJI’s leadership in the professional camera technology space’, the firms said in a joint statement.
Hasselblad CEO Perry Oosting said: ‘We are honoured to be partnering with DJI, the clear technology and market leader in its segment.
‘DJI and Hasselblad are equally enthusiastic about creativity and excellence, and we are looking forward to sharing technical expertise and paving the way for future innovations.’
DJI’s founder and CEO Frank Wang said: ‘Hasselblad and DJI share a passion to provide creative people with cutting-edge, inventive technology to help them take visual storytelling to the next level.
‘With this partnership, we combine our strengths to further push the borders of what’s possible in imaging technology.’
Founded nearly 75 years ago, Hasselblad has focused its business on traditional medium-format camera gear.
Hasselblad added: ‘In recent years, the company has made meaningful investments and announced significant product launches within the aerial arena, making a partnership with DJI a natural progression of the business.’
Earlier this year, the Chinese drone maker – which now joins Hasselblad’s board of directors – declared its support for the Micro Four Thirds camera standard.
In September, DJI unveiled its first Micro Four Thirds cameras, the Zenmuse X5 and X5R, specifically built for aerial photography and cinematography.
The Zenmuse X5 (526g) and X5R (583g) are 4K cameras capable of capturing 16-million-pixel still images.