The popular camera review site Digital Photography Review has announced it is opening a camera gear shop to run alongside the main site.

Touted to be ‘by photographers, for

photographers’, GearShop features gear and equipment that has been vetted and

approved by DPReview editorial staff.

In its announcement, the site pre-emptively

responded to potential questions that could arise about its impartiality with

regard to products sold in the shop.

‘We want to reassure you that we’ve worked hard

over the last 14 years to earn our reputation for unbiased, objective

assessment of digital photography equipment, and we have no intention of

throwing that away,’ it said.

The announcement went on to say that DPReview

and GearShop will be managed by different teams, and crossover between the two

will be tightly restricted.

The site pledged that the GearShop would only

sell products tested, approved or recommended by editorial staff, and that they

would not shy away from informing consumers about products’ weaknesses as well

as strengths.

‘We will not, ever, sell our

credibility,’ DPReview said.

To see the site visit, though be aware it is currently only shipping to US