Innovations such as GPS technology, are ?driving the consumer to replace and renew their products?, according to research company GfK in its latest assessment of the digital camera market.
?Specific connectivities and GPS-functionalities are some of the more interesting topics, and [in-camera] picture manipulation as an add-on is now available to use,? explained a spokesman for GfK Retail and Technology.
?3D is also a key focus of the imaging market, but this will need some time to mature into mass volume.
?Fortunately, these feature enhancements translate to higher average prices, with the consumer currently willing to pay for additional benefits from their imaging products.?
The video capabilities of compact cameras is also pulling in consumers, says GfK.
?Nearly every newly-sold compact camera has video incorporated and around half of changeable lens cameras sold have video options, with a strong tendency towards HD functionalities.?
The Middle East and Africa and Asia-Pacific regions have experienced the highest growth in digital camera sales, notching up a 20% increase in the first nine months of 2010.
In contrast, sales in the United States fell by 2% on the year before.