Samsung has unwrapped five new digital compact cameras including what it bills as the world?s first model with a 24mm ?10x? optical zoom.

Due out later this month the 10-million-pixel WB500 camera (pictured) will carry an unconfirmed price of £229.

A UK spokesman claimed: ?The launch of the WB500 sees Samsung entering a new and important high-zoom category ? compact cameras with the sort of advanced zoom lens technology traditionally only seen in SLR products.?

Features include a top equivalent ISO of 3200 and an ?angle/composition? guide. ?This means you no longer need rely on the technological capabilities of strangers for those perfect holiday snaps,? explained the firm. ?When you use the setting, the camera takes a ghost picture of your desired shot and displays a template when you pass the camera over to someone else ? ensuring they take the picture you want them to take with you in it.?

The WB500 also includes a ?Digital Contents Management? system, an in-camera programme designed to help users organise photos based on the date, contents, colour or ?theme? of their shots.

Also on board is ‘HD’ movie capture.

Samsung?s camera launches at CES also include the ST10, a 9MP (£179) model that is claimed to take Face Recognition technology to a new level. ?In smile shutter mode the camera only takes a photo when a recognised person smiles and, in blink shutter mode, photos are automatically retaken when a recognised person blinks,? added Samsung.

Also unveiled at CES are the 10MP ES55 (£79); 10MP PL60 (£129); and12MP ST50 (expected to cost £179 and due out in March)

Samsung WB500 camera at CES