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Canon UK product intelligence consultant David Parry said that the G3 X sits between the PowerShot G7 X and G1 X II, and has the same 20.2MP, 1in-type, back-illuminated CMOS imaging sensor as the G7 X.

Parry told AP that the relatively niche G3 X should appeal to sports and wildlife photographers who want longer lenses, and that its design, which delivers the handling of an EOS DSLR, may also appeal to walkers or birdwatchers who enjoy photography as a secondary hobby.

Features include a 5.9fps burst rate, a manual focus ring, focus peaking, Wi-Fi and a tilting 3.2in, 1.62-million-dot-resolution touchscreen.

The body is built to be ‘dust and drip proof’ and other features include a built-in flash, hotshoe, full HD video, a top IS0 of 12,800 and 5-axis Dynamic Image Stabilizer, for video and stills.

Due out in July, the G3 X will cost £799. An optional electronic viewfinder, the 2.36-million-dot EVF-DC1, costs £249.

An optional kit with a lens hood (LH-DC100) and an adapter enabling filter attachment (FA-DC67B) will cost £39.