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Canon has today announced production of its 50 millionth EF lens.

‘The landmark was achieved during the manufacture of the EF 100mm f/2.8L Macro IS USM,’ said the firm which has produced more than 10 million lenses in under two years.

Kazuyuki Suzuki, general manager at Canon’s Lens Products Marketing Management Division, added: ‘We are proud to support so many photographers of all abilities through our extensive range of DSLRs, including the recently launched 7D, designed to create a whole new photographic experience.’

Yesterday the Canon EOS 7D scooped Product of the Year at the Amateur Photographer Awards in central London.