Sales of Canon cameras have raised more than £27,000 for the British Red Cross.
Canon donated £5 for every red coloured PowerShot A460 digital compact sold at Tesco stores.
The money will help fund emergency equipment, such as ambulances, first aid training and care in the home services.
More than 5,000 cameras were sold for the charity project, raising a total of £27,205.
The PowerShot A460 is a five-million-pixel model boasting a 4x optical zoom.