Canon and Nikon are losing sales of interchangeable lens cameras to rival firms racing to compete with a growing armoury of compact system models.
Though Canon and Nikon still dominate the market, in Japan their combined share slumped 11% to 60.4% in 2010, according to a report published by Pen News Weekly, quoting statistics supplied by market research firm GfK.
Sony stormed into third place with a 15.2% share, according to the figures.
Meanwhile, in the UK, AP understands that Sony overtook Nikon in volume sales of interchangeable lens models for December 2010 – notching up 25% compared to Nikon?s 20%.
A GfK spokesman confirmed the Sony market share figure to Amateur Photographer when asked to comment on our findings.
Though the ?big two? have yet to show their hand in the increasingly competitive compact system camera arena, Nikon has hinted at plans to launch a mirrorless model.
Last year Nikon President Makoto Kimura was quoted as saying that a ‘new concept’ model is likely to boast enhanced video functionality.
‘It could be any time this fiscal year or the following year, as new models are starting to sell,’ he told a news agency.
This suggested Nikon may be ready to announce a compact system camera before the end of March.
In Japan, Canon led the way in 2010 with a 31.5% share, while Nikon held a 28.9% slice of the interchangeable lens camera market.