The average price of a digital camera rose more than 10% in the UK between June 2011 and June 2012 as the market saw the introduction of higher-specification models.
Camera model shown in picture for illustration purposes only
The average price increased from £157 to £174, ‘driven by increased penetration of premium fixed and changeable-lens models’, according to GfK Retail and Technology UK.
Yet, the availability of more expensive cameras has not led to growth in market value.
‘A fall in [sales] volume has meant that the value attributable to the product category has declined 5% month-on-month,’ reports GfK.
In April 2012, the value of the UK market fell 13% compared to the same month in 2011. In June, sales were 7% lower.
In the 12 months to June 2012, the UK photo market dropped 8.3% in value, compared to the year from June 2010-June 2011.
Sales of consumer electronics products, not including cameras, fell 15.3% over the same period.
The news comes just weeks after GfK reported that UK consumers bought around 11% fewer compact cameras than they did just a year ago, as the impact of smartphones on point-and-shoot models takes hold.
Meanwhile, poor weather in June drove a 13% rise in sales of tumble dryers.
And demand for ‘ballpoint pens’ shot up by 14%, according to GfK.