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New research shows social media users are suffering from content fatigue as they lose over two days a year selecting the best photos to share.


Research released by GoPro has shown that Brits are suffering from content fatigue, with respondents reporting that they spend 21 to 30 minutes on average sorting through photos after an event to identify the stand out shots; resulting in over two days a year lost to curating their camera roll.

As phones are popular devices for capturing image and video, “three out of five respondents stated that they feel overwhelmed by the volume of photo and video content stored on their phones” said a GoPro representative.

They added, “the research found prior to the pandemic almost half of global respondents felt pressure to share memories on social media (49%). Almost one third of UK respondents felt this pressure and as a result often felt unable to enjoy being “in the moment”, with four in 10 respondents saying that if they don’t flag a “keeper” photo right away, it’s “basically gone forever””.

The research also found:

  • “42% of UK respondents reported that they tend to be the designated photo-taker at family and friends gatherings.”
  • “The most common reason for losing memories is accidentally deleting a photo or video. As well as being forced to delete photos/videos due to running out of storage (46%), running out of space on phone/camera during an important event (35%) and losing important photos/videos by failing to save from a text or email (29%).”
  • “76% of UK respondents admit to shouting or cursing upon realising they had misplaced a photo or video that was important to them.”

Rick Loughery, GoPro’s Vice President of Global Marketing and Communications said: “You know a ‘keeper’ photo or memory when you see it, but the data clearly demonstrates that losing track of that perfect shot is all too easy.”

The research marks the launch of GoPro’s new app, GoPro Quik, which aims to make it quick and easy for users to get the most out of their favourite photos and videos, no matter what phone or camera you’re using. Quik hopes to solve the “black hole” problem of our phone’s camera roll and ensures users will never lose track of their favourite photos and videos again.

All figures, unless otherwise stated, are from OnePoll. The total sample size was 4,031 across eight countries including the United Kingdom, United States, Australia, France, Germany, India, Japan and Korea. The survey was carried out online. OnePoll are members of ESOMAR and employ members of the MRS.


Further reading

8 Creative Things To Do With a GoPro At Home

How to succeed on Instagram