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The "New Look" AP

Discussion in 'AP Magazine Feedback & Suggestions' started by PhotoEcosse, Jun 14, 2014.

  1. Atavar

    Atavar Well-Known Member

    Bravo on the new avatar sir, did not see that one coming :)
  2. Nigel_Atherton

    Nigel_Atherton Group Editor

    Thank you. Shame its too small to read the speech bubbles properly!
  3. 0lybacker

    0lybacker In the Stop Bath

    A cautionary tale from real life:

    I remember a much trumpeted previous 'relaunch'/update/new look for AP - think it may have been the last one - and I found myself in a major retailer looking at the display of the well-known newsagent franchise. I thought 'AP's been revised - must have a look' and went towards that corner of the display but couldn't see AP.

    I went to the photography section and scanning the magazines there I still couldn't see it. I looked where AP was normally placed in the photography section - it wasn't there. Some shelves at the base of the racks were recessed and not so easy to view (normally the minor/specialist photo mags were placed there) so crouching down, I checked along those rows, still no new AP.

    As AP rarely sold out at this location, I decided to keep searching and starting beyond the photo section I went along all rows from the top down checking each publication. At last! AP. Right there. Almost in its normal position, right in front of me, in a special cardboard relaunch holder.

    It had been in front of my nose all the time. The relaunch and re-designed cover had made the magazine invisible.

    The new design was now perfectly camouflaged - to the point of invisibility - amongst all the other magazines on sale.
  4. Atavar

    Atavar Well-Known Member

    I have squinted as hard as I can and I think its editor J. Jonah Jameson saying:

    "PARKER! I need you to... Test that new Canon thingammy!"

    Very, very apt indeed if it is :)
  5. Catriona

    Catriona Well-Known Member

    Like it! But, as you say, the speech bubbles are hard on these old eyes.
    Suggestions from anyone? :rolleyes:
  6. 0lybacker

    0lybacker In the Stop Bath

    Hi Kate,

    I guessed (haven't got the prescription readers on at the mo) from the overall expression what was 'going on' ...

    ... having a sound chip embedded would be fun but I didn't need that either!*

    Hope the sun shines on you this weekend!


    * PS. I would just like to point out ... for balance ... that I have never been yelled at by an Editor on the 'phone or face to face. :)
  7. Craig20264

    Craig20264 Well-Known Member

    Only had a quick skim through. I'm saving the read for my weekend away. Instantly noticed the better quality paper. Much better and definitely worth the price increase.
  8. Nigel_Atherton

    Nigel_Atherton Group Editor

    Top marks, your eyesight is obviously better than mine. Obviously he never actually said that – I edited the original text. Glad you like it though. Shame we don't actually have anyone on the team called Parker.
  9. Nigel_Atherton

    Nigel_Atherton Group Editor

    That was possibly because in the last redesign the word Amateur was shrunk so small that you couldn't see it from more than about two feet away, and most other photo magazines also have the word photographer or photography in them.
    In this redesign we have made the word amateur a lot bigger and positioned it top left so it can still be seen on display whether the magazines are overlapped vertically (as in supermarkets) or horizontally (as in most independent newsagents).

    We have retained the content 'strip' down the side too, so structurally the cover format hasn't changed that much.
  10. AlexMonro

    AlexMonro Old Grand Part Deux

    Picked up a copy in Sainsburys yesterday. Overall, quite impressed - especially by the graphs in the camera & lens tests (though the vignetting graphic does seem a bit over complex, and I'm not sure it provides much more useful information than a simple image radius : falloff line graph). The labelling on the axes is a bit small for my tired old eyeballs to read easily, though.

    Overall impression of a lot of stuff in it - I realise this is made possible by actual space for some individual articles being cut down, e.g. Ivor Matanle gets a single column, Prof Newman gets just 3/4 page. However, Nigel has explained that Ivor will get more space from time to time, and I think this is an interesting innovation that could work well to maximise use of available space - regular tidbits of our favourite columns, with a bumper blowout feature from time to time (I hope Prof Newman will also get the occasional extended space).

    The Technique, Photo Insight, and Portfolio sections are well up to the usual standards, and I like the new layout style - seems to work well. I also like the new features & spots - Viewpoint, Words & Numbers, Online picture of the week. More than make up for losing What the duck IMHO.

    Overall, a distinct thumbs up, with a possible rousing cheer when I've seen how it goes over the next few weeks.

    BTW, another thumbs up for the new avatar, Nigel! :)
  11. Richard Sibley

    Richard Sibley AP Deputy Editor

    I had a similar problem, but in my case it was because the issue had completely sold out at my local supermarket... so it seems that most people have managed to find it.
  12. Catriona

    Catriona Well-Known Member

    Found it, bought it, read it, pricked my finger on an open staple and the centre pages fell out.
    An eventful end to my Qi Gong exercises this morning. :)
  13. Roger Hicks

    Roger Hicks Well-Known Member

    Dear Kate,

    Perhaps you'll go to sleep for 100 years and be woken up by a kiss from the editor in 2114.


  14. Catriona

    Catriona Well-Known Member

    That'll do nicely! :)
    In time for the next relaunch?
  15. PeteRob

    PeteRob Well-Known Member

    Good one, an improvement I think.
  16. Atavar

    Atavar Well-Known Member

    I don't need good peepers any more, it's much clearer now :)

    As for not having anyone on the team with the surname of Parker, I'm sure come the Christmas party someone will wake up the next day with a hangover and a new name courtesy of the Deed Poll website ;)
  17. flipster

    flipster Well-Known Member

    With regard to the new look AP I'm totally underwhelmed. And almost half of the content is adverts. Particularly amusing was the last two letters of the week......basically just embarrassingly gushing praise. If I write in to say how fantastic everything about AP is do I win a prize too??.
  18. Nigel_Atherton

    Nigel_Atherton Group Editor

    Firstly the editorial to advertising page ratio is exactly the same as it was before the redesign. (In fact they were based upon last year' issues, and have simply been repeated for this year).
    As for letters, we aim to include a wide variety of opinion, both critical and positive. Or do you you think we should only publish the negative ones? In which case we'll struggle for the next issue because over 90% of the letters have been from people telling us how much they like the new look.
  19. Skyehammer

    Skyehammer Well-Known Member

    Wish I could see what the new look AP is like , since the upgrade , I've not received a copy .
    Email has been sent .
  20. Nigel_Atherton

    Nigel_Atherton Group Editor

    Sorry to hear that. I'll look into it tomorrow and have someone get back to you right away.

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