David Boothroyd comments on the feasibility of an APS-C bridge camera with a lesser zoom. There is little doubt that such a camera is feasible. The question is would it sell? Wouldn't potential buyers have many ideas about the required zoom lens? I suggest that an ilc bought with one zoom is every bit as good as a bridge and buyers can choose their zoom. An ilc does increase the cost because of the added complexity, however replacing several bridge cameras with a single camera made in a larger quantity, reduces cost because of larger manufacturing volumes. The same ilc might also satisfy potential purchasers who actually want interchangeable lenses.