Can anybody explain exactly what these terms mean, and if we can trust their contents to be reliable? The latest AP (issue dated 19th of May) has two 'In Association With' articles: Rotolight LED lighting and Panasonic LUMIX cameras/lenses. It has two 'Advertisement Features': mpb.com and Canon EF Lenses ('Ambassadors' Choice'). The 'Advertisement Features' also appear in the contents listing on page 3, so there they are not being treated as advertisements. In some recent issues of AP the 'TechSupport' page compiled by Ian Burley has been replaced by an 'Ask the Wexperts' page 'In Association with' WEX Photo/Video. For the cost of giving some hardware to the National Trust, have Panasonic gained a lot of advertising space in AP (and the NT magazine) that would usually have cost far more than the hardware they gave away? The Rotolight feature was written by James Paterson who also writes articles for AP that are not 'In Association With'. I am not suggesting any intention to mislead AP readers, but believe a clearer separation of editorial content and (all) advertising would enhance the magazine's reputation for impartiality when reviewing products manufactured or sold by these 'In Association With' advertisers. Also, who writes the patronising 'Back in the day' text that accompanies reproduction of old AP covers? The lady on the 1977 issue featured this week has the emaciated look that probably complies with current AP guidelines for artistic female nudity. I would love to know if she was really laying on top of some cameras, or if the picure was a real 'cut and paste' job. In 30 or 40 years time will somebody be sarcastic about 'all those tree by a lake' pictures on the covers in the 2010s? And the overuse of buzzwords like 'best' and 'essential' on those covers? I hope so.