They've certainly cranked it up considerably! When I bought mine, it was following an AP group review, of the R3a, the M7, and the then new Zeiss Ikon R/F. The conclusion was pretty much as you'd predict, being M7, ZI, then the R3A, but with the R3A acquitting itself well. The M7 was priced in numbers that were eye-watering to all but Leicans, the ZI was around £1k, and the R3A came in at £384. With the others out of my budget, I went for the R3A, and never regretted it. Since then, I've seen the R3A on sale second hand for nearly double what I paid for it new, and it's currently around £700 new. I love mine, but I'm just not sure it's worth £700. Fortunately, I got all the lenses I wanted, from 21mm to 75mm, before they too started their upward pricing trajectory.