Canon and Nikon have a problem that was highlighted in AP's Ask the Wexperts. For those who have not seen the advertorial, it featured a question about entry level mirrorless cameras on a budget of less than £550. The suggestions were very sensible and included kit from Fujifilm, Olympus and Sony. Canon's low cost entry point does not lead into Canon's main system. Nikon has nothing under £899.29. Where do Canon and Nikon think that they are going to recruit future buyers of their higher priced equipment? In DSLRs Nikon has the D3000 series to 'hook' new Nikonites but the mirrorless Z50 is simply too expensive as an entry level camera.