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CMA Questionnaire about loss of AP

Discussion in 'AP Magazine Feedback & Suggestions' started by PeteRob, Jan 10, 2020.

  1. Terrywoodenpic

    Terrywoodenpic Well-Known Member

    THE AP's demographic closely matches the amateur buyers of serious cameras. Both are now serving the same niech market. There is some overlap with the professional market that largely occupies only the top end of that market.

    The only real questions to be asked are , is the camera market best served by electronic or ink publications. and is that market still large enough to support both mediums.

    There has become a divide between family and personal snapshotting, now largely undertaken by smart phones. And hobby and professional photography.

    There is of course an overlap but it is largely"as well as" rather than an alternative option. Most people have smart phones, relatively few now use (but might have) cameras. Most people take large numbers of images and most now do so on their phones. Few of these people would consider themselves photographers.

    The world of social imaging making has moved to "capture by smart phone", and distribution by "social media".

    Serious photographers have largely become sidelined from the daily social image making that sustained the giants of photography like Kodak and Agfa. Even camera makers are now searching for a raison d'etra, now that the bottom of the pyramid that supported them is no more.
    Last edited: Apr 21, 2020

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