I am one of the masses. I love travelling and visiting different parts of the world near and far. At least economy class to Europe isn't too bad as you are only on the plane for a relatively short period of time. It also depends on where you are going. Pissed up brits like the sea and sun (apart from some party cities) so a lot of places the flights with the masses are OK even with the likes of Ryanair. Flying business into Europe seems pointless anyway. Long haul then I understand.