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Are Sony still interested in Digital Cameras?

Discussion in 'Sony Chat' started by Roy5051, May 4, 2015.

  1. Roy5051

    Roy5051 Well-Known Member

    There is an article on Connect (http://connect.dpreview.com/post/7228456320/sony-has-40-percent-share-of-image-sensor-market) about Sony's market share of digital imaging sensors. Within the report, it says that " the image sensor business is doing so well that internally it now has a higher priority than some consumer electronics divisions, for example digital cameras".

    And that "for now it seems Sony is successfully converting itself from consumer electronics manufacturer to component provider".

    It also says "The Japanese electronics manufacturer's camera business has not been able to catch up with rivals Canon and Nikon".

    Could we not be far away from Sony discontinuing camera manufacture altogether, or am I just taking things out of context?
  2. art

    art Well-Known Member

    Hard to guess what they'll do. These things can be decided on a whim sometimes - someone forceful on the board of directors making a strong case for staying in the market or moving out.

    Someone must have made the case for Sony moving into the system camera business in the first place, though I've always thought this would be a tough nut to crack given the Canon and Nikon dominance.

    And you have to ask, why would anyone choose to buy from a new entrant to the market anyway unless the products were so substantially better or cheaper. And even if they were substantially better and cheaper it could be guaranteed that Canon and Nikon would respond in some way that would make the new kid on the block decide to pack it all in.

    Still, who knows what might happen in the future?
  3. Ffolrord

    Ffolrord Well-Known Member

    Don't bet on Nikon. They are vulnerable.
  4. RogerMac

    RogerMac Well-Known Member

    Not just vulnerable but dependent on Sony sensors, if they participated in a "get Sony" campaign there might really be blood on the floor
  5. Benchista

    Benchista Which Tyler

    Sony are a company never afraid to take unpopular decisions and walk away from certain product areas - which is why I would never buy into any sort of Sony system, although be quite happy about buying an individual product. And they're a consumer electronics company, not a camera company at heart. I personally wouldn't trust them, but OTOH they makes some excellent products. Problem is so did Kyocera... another electronics compay first and foremost.
  6. art

    art Well-Known Member

    Nikon have designed their own sensors in the past though, so surely they could so so again? I'd guess that they would be only to aware of all their supplier dependencies.
  7. Olderbutnotwiser

    Olderbutnotwiser Well-Known Member

    It's not uncommon for large corporations to be battling on one front and cooperating on another. After all, Samsung supply components to Apple.
  8. Roger_Provins

    Roger_Provins Well-Known Member

    Designing sensors and manufacturing them are two different things. Nikon's official line used to be that although they use Sony sensors they designed them and they were not the same as the apparently identical sensors in Sony cameras. Times change, it may be very different now.
  9. Roy5051

    Roy5051 Well-Known Member

    Some interesting points, though there does not seem to be any suggestion that they will stop making sensors, just the opposite, in fact.
  10. Roger_Provins

    Roger_Provins Well-Known Member

  11. nimbus

    nimbus Well-Known Member

    Who really knows? We can read as many rumours as are created, but rumours are just that.

    Certainly activity in the DSLR/SLT area doesn't seem tremendous and those ranges are not really coherent, with a yawning gap between the entry level A58 and the A77 (II) with the only other model currently being the A99 full frame. Having said that there was the recent announcement of two A lenses.

    The CSC ranges seem rather more complete with the excellent A7 variants as range toppers. There has been the odd turkey like the A3000 along the way.
  12. 0lybacker

    0lybacker In the Stop Bath

    Some large corporates run separate unter-Boards for each division but ultimately it can be the big cheese in the main Board, the CEO, who forces through his or her strategy decision. If he/she comes from the Camera Division or if that Division features in his/her vision for growing the business, then it may be blessed. If not ... :eek:

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