There is an article on Connect (http://connect.dpreview.com/post/7228456320/sony-has-40-percent-share-of-image-sensor-market) about Sony's market share of digital imaging sensors. Within the report, it says that " the image sensor business is doing so well that internally it now has a higher priority than some consumer electronics divisions, for example digital cameras". And that "for now it seems Sony is successfully converting itself from consumer electronics manufacturer to component provider". It also says "The Japanese electronics manufacturer's camera business has not been able to catch up with rivals Canon and Nikon". Could we not be far away from Sony discontinuing camera manufacture altogether, or am I just taking things out of context?