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AP mag threat

Discussion in 'The Lounge' started by PeteRob, Jan 10, 2020.

  1. PeteRob

    PeteRob Well-Known Member

    AP subscribers should check their email/junk mail. TI media is being bought by a US company and the Competition and Mergers Authority is testing to see if this reduces the diversity of photographic magazines. I posted this https://www.amateurphotographer.co....onnaire-about-loss-of-ap.140449/#post-1588107 earlier today but only Lindsay so far responded. It might be because the subscriber base and forum base doesn’t much overlap.

    edit:

    Dear Amateur Photographer Magazine Subscriber,

    The Competition and Markets Authority (CMA), the UK’s competition regulator, is looking into a proposed merger between two magazine publishers.The CMA works to ensure that consumers get a good deal when buying goods and services, and that businesses compete fairly.

    To help the CMA with this important work, we’re asking our magazine subscribers to answer a few questions for the CMA about their subscriptions. The CMA will be very grateful for 2-3 minutes of your time to hear your views. There will be no attempt to sell you anything, either as you answer the questions or afterwards.

    We have not shared any of your personal details with the CMA. The CMA does not know that you’ve received this email from us, and neither we nor the CMA will know if you choose to take part in the survey (the CMA will not ask you to give them any information that could identify you as an individual).

    If you do choose to take part, the CMA will collect your answers using Survey Monkey. Your answers will be put together with those from everyone else to provide results for each question, and sent directly to the CMA by Survey Monkey.

    You can use a PC, laptop, tablet or smartphone to answer the survey, which will be available until 20 January 2020. Clicking on the link below will take you straight to the questionnaire.

    [​IMG]
    TAKE THE SURVEY
    [​IMG]


    If you have two or more different magazine subscriptions, you may receive more than one of these emails. If so, please click on the link in each email you get and answer the questions you’re taken to – there are different questions for different magazines, and every set of answers the CMA gets will be really useful.

    Thank you very much for your help!
     
    Last edited: Jan 10, 2020
    RogerMac and daft_biker like this.
  2. RogerMac

    RogerMac Well-Known Member

    I responded appropriately before your first post
     
  3. GeoffR

    GeoffR Well-Known Member

    Likewise
     
  4. Footloose

    Footloose Well-Known Member

    Having looked at what Future already publishes, I'm wondering if the AP 'fits' with the type of magazines that it currently produces, which seem to be mainly monthly and don't offer the interaction with readers within their magazines that te AP does, whilst the related websites to these magazines certainly don't offer the really broad range of topics (including general chit-chat to issue debating that the AP does.
    If this takeover does happen, will Future find it's a weekly publication and the type/range of content it covers too much of a 'Cultural' shock and eventually, the AP's quite different content/style be significantly changed, as well as becoming a monthly publication?
     
  5. Learning

    Learning Ethelred the Ill-Named

    Why are there two threads on this topic? Can they be merged?
     
  6. GeoffR

    GeoffR Well-Known Member

    Reported, with a suggestion to merge
     
  7. Jimbo57

    Jimbo57 Well-Known Member

    Maybe not the yoof market. They don't buy printed magazines but the grey market (over 70s) js still huge and affluent and contains most of those who would describe themselves as amateur photographers. This week at our camera club we had a marvellous presentation on Street Photography by Damien Demolder, a former editor of AP. OK, the present regime has lost a bit of charisma since Damien's day but, given that AP is the only weekly photo mag in the world, there should still be the ability to carve out a very lucrative market segment if they play their cards right.
     
  8. RovingMike

    RovingMike Crucifixion's a doddle...

    Well I think there are reasons why it is the only weekly. The monthlies can pack more content for enthusiasts and role of the weekly was for a very long time as a second-hand marketplace and new equipment reviewer. As such, it had lower regular reader loyalty and a higher numbers of people who dipped in and out periodically, as need arose. In each case, these functions have been more vulnerable to the internet than what the monthlies do and the s/h market in the digital era doesn't seem to be what it was, so the rationale for a weekly has been on a slippery slope for some time. It is very expensive to have to win readers back all the time.
     
    Andrew Flannigan likes this.

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