Photographers still have a passion for film insists Fuji, despite yesterday axing several Velvia-branded slide films as a direct result of digital capture.


Picture: The 35mm version of Velvia 50 appears to have survived the cull

Fujifilm says digital photography has spelt the end of Fujichrome Velvia 100F in 35mm, 120 and 4″x5″ formats; and 4″x5″ and 8″x10″ versions of Velvia 50.

The 35mm and 120 versions of Velvia 50 are still listed on Fujifilm’s UK website and are not affected.

The final batches of the discontinued films are to arrive in the UK in December.

In a statement, released yesterday, Fujifilm UK’s product manager for Professional Film Gabriel Da Costa said: ‘Due to decreasing demand globally, we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50.

‘It is an unfortunate consequence of digital capture that some slower-selling silver-halide lines will drop off the radar.

‘We will continue to manufacture a wide range of film and the increasing support for our Choose Film group illustrates there is still a passion for film photography across the world.’

In 2007, Velvia 50 made a comeback after landscape photographers protested at the withdrawal of the film, famed for its ability to produce high-contrast images, along with intense vibrant colours.

In 2005, renowned photographer Charlie Waite described the demise of Velvia 50 as a ‘catastrophe’.


Picture (below): Axed, the 4x5in version of Fujifilm Velvia 50

  • Mat Horlock

    People complain, but if it was costing YOU more to do something for less results, would you carry on regardless? I love using film, but appreciate that at some point in the future, my EOS 5 might just be a relic with no foreseeable use.

  • Ray

    sorry to see one of best film for large format gone.

  • J. Feldmesser

    It’s amazing that real film is still going! I think there will always be a demand but it is likely that the market forces will eventually have to let film-photography fade into the coveted arena of the artisan photographer, and not be available for the general public.

  • Iain Blake

    A Sad Day.
    Just been up to Scotland, Took some great shots on Velvia. Digital still has a way to go yet. Seems like the photographic masses don’t care anymore
    about quality.
    Iain Blake
    Chester

  • Alan Varty

    Big, greedy, lazy companies like Kodak and FujiFilm were quite happy to cream-off profits from film side to grow their digital business!
    If they no longer wish to make film anymore because the PROFITS are not as high as they once were, why not “give” discontinued films to Illford, the small batch experts?!

  • Alan Varty

    Big, greedy, lazy companies like Kodak and FujiFilm were quite happy to cream-off profits from film side to grow their digital business!
    If they no longer wish to make film anymore because the PROFITS are not as high as they once were, why not “give” discontinued films to Illford to manufacture, the small batch experts?!