Hasselblad first revealed a working prototype of the Lunar last September, at the photokina trade show in Cologne, Germany.
At the time, the Swedish firm said the Lunar was due out in the first three months of 2013.
A Hasselblad spokesperson today told AP: ‘The Hasselblad Lunar will be officially launched in April 2013.
‘We will, within a short time, launch a new and dedicated website section for the Lunar with all the information.'
The Lunar is a 24.3-million-pixel, APS-C-format, CSC aimed at enthusiasts – produced in a tie-up with Sony.
Boasting technology borrowed from the Sony NEX-7, it will feature a 2.4-million-dot OLED EVF, 3in (921,000-dot resolution) LCD screen and a top ISO of 16,000.
The Lunar is expected to be compatible with E-mount lenses, and A-mount lenses via an adapter.