Polaroid instant film set for comeback

Polaroid instant film is on course for a comeback with news that a separate company has taken over Polaroid’s factory in the Netherlands.

Impossible B.V says it has acquired Polaroid’s production plant in Amsterdam and plans to ‘re-invent and re-produce’ film for Polaroid’s instant film cameras.

Last year Polaroid announced plans to end film production, blaming the digital photography revolution.

‘The impossible mission is not to re-build Polaroid Integral film but to develop a new product with new characteristics,’ said a spokesman for Impossible B.V.

The firm aims to start production next year, producing three million films in the first year and ten million in subsequent years.

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